![]() This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category. The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is managed by Amazon Web Services and is used for load balancing. Stripe sets this cookie cookie to process payments. These cookies ensure basic functionalities and security features of the website, anonymously.Ĭloudflare sets this cookie to identify trusted web traffic. Necessary cookies are absolutely essential for the website to function properly. All while they receive a product they want and you get a customer who you can work to become a repeat visitor. This drives an increase in conversions while helping the customer feel satisfied and like they were more careful and savvy with their money. Even if we hadn’t intended to make that purchase that day. Because even if they have a million of those lipsticks sitting in a warehouse, we would rather get it for 20% off then full price. But the clock is ticking down and you can see it in the bottom corner of the screen.Įven those of us who know the trick are still going to be tempted to hurry through the process. Or maybe they throw in a second item for free if you do it within the time frame. ![]() ![]() On the site, they offer you 20% off the regular price for the next five minutes, as long as you make the sale within ten minutes. Let’s say you are thinking of getting a lipstick you saw through a social media ad. That isn’t the only way to exploit that idea. Other items probably have a large supply but still give the appearance of a shrinking inventory by putting psychological pressure on the customer to decide whether or not they will hit the final purchase button. According to Marcus Taylor’ case study, adding a countdown timer increases his conversion rate from 2.5% to 10.8% ( source)ĭoes the item really get sold to another person? In some cases, it likely does… event tickets are one example, where the sell out can be within minutes.Using countdown timers during Black Friday resulted in 30% increase in a click through rate and a 200% increase in conversions ( source).Kennedy Blue increased sales by 50% with the help of a sales countdown timer ( source).Multiple case studies prove the effectiveness of the tactic, including: For instance, many of the companies that advertise on Facebook will give a set amount of time to secure an item in a cart before it disappears and allegedly goes to someone else. We have been seeing more of these timers showing up every day on online businesses that focus on a digital-only model. ![]() Countdown Timers and The Power of the Mind ![]() Online retailers have been doing this on sites like eBay and Amazon by showing that only a certain number of an item are still available and going fast.Īnother excellent way to convey demand is by using an online countdown timer to push people to make a decision quickly, rather than putting it off and possibly losing out on that sale. The University of Nebraska did a study and they found that the best way to drive conversion was through the idea of scarcity. It is time to really boost those conversions and that means having a few cards up our own sleeves, as well. So, how do we get the same results for an online checkout experience? With the holidays coming up, this is a bigger question than normal. In fact, most (if not all of us) have fallen for the same tactics and walked out with a lot more than what we walked in for. We have all heard of how grocery stores improve sales by putting special items at the front to catch your eye for last minute purchases, or how some department stores will waft in the smell of cookies to get you in the mood to spend more. ![]()
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